This is a demo store. No orders will be fulfilled.
LG OLED77G54LW.AEK 77" 4K OLED Smart TV
After a deal?
At PRC Direct, we always aim to give our customers the very best prices, that's why we continually monitor our prices to keep ahead of our competitors.
However, if you find the same product cheaper, supplied by a UK authorised dealer, brand new, boxed and in stock, WE WILL TRY to match or beat their price prior to purchase.
See more terms here
| Retailer | Price | |
|---|---|---|
| PRC Direct | Add to cart | £3,499.00 - Best price |
| Richer Sounds | £3,499.00 | |
| Currys | £3,499.00 | |
| AO | £3,499.00 | |
| John Lewis | £3,499.00 | |
| Hughes | £3,499.00 | |
| Electrical discount UK | £3,499.00 | |
| Marks Electrical | £3,499.00 | |
| Buy it Direct | £3,499.00 | |
| Reliant Direct | £3,499.00 | |
| Data Last Updated: 21/11/2025 | ||
| We match the Price to our other competitors like Appliance City | ||
£3,499.00
In Stock
Select Screen Size
55"
65"
77"
83"
- Free LG US70TY Soundbar System - Click on Bundle Packs
- 5 Year Warranty – registration by PRC with Domestic and General, terms apply
- Warranty 5 Years
- Screen size77"
- Display typeOLED
- Energy efficiency classE
Experience breathtaking picture quality with the LG OLED77G54LW.AEK 77" 4K OLED Smart TV. This TV features OLED technology, delivering perfect blacks, infinite contrast, and stunning color accuracy for a truly immersive viewing experience. The α7 Gen4 AI Processor 4K enhances picture and sound quality, while the webOS smart platform provides access to all of your favorite streaming apps.
- 77" OLED display with 4K resolution for crystal-clear picture quality
- OLED technology for perfect blacks and infinite contrast
- α7 Gen4 AI Processor 4K for enhanced picture and sound quality
- webOS smart platform for easy access to streaming apps
- ThinQ AI technology for voice control and smart home integration
- Dolby Vision IQ and Dolby Atmos support for immersive audio and visual experience
- 4 HDMI ports and 3 USB ports for connecting all of your devices
- Sleek design with slim bezels for a modern look
| Manufacturer | LG |
|---|---|
| GTIN | 8806096419083 |
| Model Number | OLED77G54LW.AEK |
| Delivery Time | 1-3 Days |
| Delivery Cost | 0 |
| Image processor | a11 AI-processor 4K Gen2 |
| USB Ports | 3 |
| Bluetooth | Yes |
| TV with stand (WxHxD)mm | 1712 x 982 x 24.8 Without Stand |
| HDMI Ports | 4 |
| Display resolution | 4K (3,840 x 2,160) |
| Wi-Fi | Yes |
| Screen size | 77" |
| Display type | OLED |
| Operating system | Web OS 25 |
| Refresh rate | 120 Hz Native (VRR 165 Hz) |
| Weight (kg) | 45.6 |
| Special Offers Text 1 | 5 Year Warranty – registration by PRC with Domestic and General, terms apply |
Related Products
Check items to add to the cart or
